Posted by mirania
May - 22 - 2020
Comments Off on Entrepreneurship as a Method
It’s time to put your thinking cap on! Ever wondered if we have been judging entrepreneurship the wrong way? Are we confining it to be just a subject taught in B-schools or a sub-discipline of management or economics? We never think entrepreneurship as a method. If we are doing it, we are making a mistake of falling into a category
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Posted by mirania
May - 20 - 2020
Comments Off on Find the Right opportunities for innovation
No, innovation is not a magic! Nor it’s like shooting for the stars. If you are able to identify customers who are struggling to solve a long-pending problem, you have innovated ‘something’. To be more precise, you have uncovered a new and viable opportunity for innovation. How to identify the best opportunity for innovation around? Well, here we go! First
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Posted by mirania
May - 18 - 2020
Comments Off on How You Define the Problem Determines Whether You Solve it
How You Define the Problem Determines Whether You Solve it Are you stuck in finding the most feasible solution to a problem? Are you sure you have defined the problem well enough to really find a solution? Your ability to define the problem correctly helps you come up with a proper solution. Yes, it’s been a well accepted fact that
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Posted by mirania
May - 16 - 2020
Comments Off on Why Are Micro Influencers Vital to Brands?
You may have been hearing the buzz about the term ’Micro influencers’, if you are into digital marketing. Yes, the tide is turning in favor of the ’Micro influencers’ these days as more and more brands are looking at them as a viable marketing option. Who exactly are micro-influencers? They are individuals considered experts/specialists in their respective fields. They can
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Posted by mirania
May - 15 - 2020
Comments Off on Is Leadership an Art or a Science?
Let’s get it straight! Leadership has a direct role to play in shaping outcomes of businesses, and livelihoods for that matter. And, with this immense power, questions of integrity and leadership ethics may also surface from time to time. Therefore, it’s the need of the hour to have a close look at how leaders can impact people through their actions
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Posted by mirania
May - 12 - 2020
Comments Off on Tips for Creating Your First Online Store
Does your company want to venture into online sales? Great idea indeed! It’s a great opportunity to increase your revenue. However, it’s no less than a challenging task. Here, we will mention a few online store tips you should keep in mind, before creating your first online store. These online store tips are as follows: Rope in ecommerce vendors to
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Posted by mirania
May - 9 - 2020
Comments Off on How Can Effective Cross Selling Help Your Business?
In simple terms, effective cross selling means selling a product/service to a customer, in addition to the item he wanted initially. When practiced correctly, cross-selling can help a business in multiple ways. Here, we will look at some of the benefits of cross-selling your business can extract: Increases profit and sales In cross-selling, existing customers are motivated to purchase more.
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Posted by mirania
May - 7 - 2020
Comments Off on Data Analysis Tools for Social Media
Data analysis tools for social media have become essential components of the marketing strategies of any business these days. These Data Analysis Tools can provide you with the below-mentioned advantages, when you use Facebook and Twitter in particular, as a part of your marketing mix. They can extract and analyze data which is not accessible to you otherwise They structure
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Posted by mirania
May - 6 - 2020
Comments Off on Why is brand repositioning needed?
Repositioning of a brand is one of the major decisions taken by a business and it needs to have concrete reasons to move ahead with such a decision. Here, we will look into some common reasons that necessitate the need for brand repositioning. Looking to attract new customers Like all of us, our businesses age too and they need to
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Posted by mirania
May - 5 - 2020
Comments Off on The Definitive Content Marketing Strategy to Grow Your Business
Its always a best practice to ensure your content marketing strategy is up-to-date and keeps your customers engaged, whether you have been using the same approach or just starting out with content marketing. There is a lot of competition out there, so you need to adopt an approach that is unique for your product in order to stand out. Here,
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