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Make Customers Central to Your Business Growth

Why do companies start businesses? It’s for the customers, right? Looking after your customers and their requirements is the most important factor for business growth. All the companies are aware of it. Yet, most of them make the mistake of not putting customers at the centre of their ‘vision’. Don’t make this cardinal mistake, if you want to see your  [ Read More ]

Why Are Micro Influencers Vital to Brands?

You may have been hearing the buzz about the term ’Micro influencers’, if you are into digital marketing. Yes, the tide is turning in favor of the ’Micro influencers’ these days as more and more brands are looking at them as a viable marketing option. Who exactly are micro-influencers? They are individuals considered experts/specialists in their respective fields. They can  [ Read More ]

Is Leadership an Art or a Science?

Let’s get it straight! Leadership has a direct role to play in shaping outcomes of businesses, and livelihoods for that matter. And, with this immense power, questions of integrity and leadership ethics may also surface from time to time. Therefore, it’s the need of the hour to have a close look at how leaders can impact people through their actions  [ Read More ]

Don’t Get Your Social Media Strategies Wrong.

Social media doesn’t give you superhuman abilities to attract people against their will to follow you and your business. Let’s not get into the trap of the followers bandwagon. Because they are not going to help you sell more. It is really an illusion. Come to think of it. If you suddenly have one million followers in your Instagram today,  [ Read More ]

Tips for Creating Your First Online Store

Does your company want to venture into online sales? Great idea indeed! It’s a great opportunity to increase your revenue. However, it’s no less than a challenging task. Here, we will mention a few online store tips you should keep in mind, before creating your first online store. These online store tips are as follows: Rope in ecommerce vendors to  [ Read More ]

Can Copywriting Help Your business Grow?

Copywriting is a very influential tool for marketing which can lead to building long lasting relationships with customers and drive sales. Small businesses face a lot of challenges today – working with limited resources, building their brand to stand out from the crowd, building and maintaining relationships, staying within budget whilst growing the operations and finding the right people to  [ Read More ]

How to Make ‘Remote Working’ More Effective?

The COVID-19 pandemic is continuing to disrupt our daily lives and it has certainly affected the way people work. Majority of the organizations worldwide have required or encouraged their employees to work remote to ensure their safety. Here, we will discuss some ways by which businesses can make remote working more effective. Make the best use of collaboration tools for  [ Read More ]

How Can Effective Cross Selling Help Your Business?

In simple terms, effective cross selling means selling a product/service to a customer, in addition to the item he wanted initially. When practiced correctly, cross-selling can help a business in multiple ways. Here, we will look at some of the benefits of cross-selling your business can extract: Increases profit and sales In cross-selling, existing customers are motivated to purchase more.  [ Read More ]

Data Analysis Tools for Social Media

Data analysis tools for social media have become essential components of the marketing strategies of any business these days. These Data Analysis Tools can provide you with the below-mentioned advantages, when you use Facebook and Twitter in particular, as a part of your marketing mix. They can extract and analyze data which is not accessible to you otherwise They structure  [ Read More ]

Why is brand repositioning needed?

Repositioning of a brand is one of the major decisions taken by a business and it needs to have concrete reasons to move ahead with such a decision. Here, we will look into some common reasons that necessitate the need for brand repositioning. Looking to attract new customers Like all of us, our businesses age too and they need to  [ Read More ]

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