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Data Analysis Tools for Social Media

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Data analysis tools for social media have become essential components of the marketing strategies of any business these days. These Data Analysis Tools can provide you with the below-mentioned advantages, when you use Facebook and Twitter in particular, as a part of your marketing mix. They can extract and analyze data which is not accessible to you otherwise They structure  [ Read More ]

Why is brand repositioning needed?

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Repositioning of a brand is one of the major decisions taken by a business and it needs to have concrete reasons to move ahead with such a decision. Here, we will look into some common reasons that necessitate the need for brand repositioning. Looking to attract new customers Like all of us, our businesses age too and they need to  [ Read More ]

Comments Off on The Definitive Content Marketing Strategy to Grow Your Business

Its always a best practice to ensure your content marketing strategy is up-to-date and keeps your customers engaged, whether you have been using the same approach or just starting out with content marketing. There is a lot of competition out there, so you need to adopt an approach that is unique for your product in order to stand out. Here,  [ Read More ]

Impact of Customer Valuation on Market Segmentation

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Impact of Customer Valuation on Market Segmentation Proper segmentation of a market is one of the most critical tasks of marketing. However, while segmenting a market, you should pay attention to attach proper value to the customers and prioritize them accordingly. Thereafter, you should also make a business impact assessment to validate such segmentation and prioritization. Here, we will discuss  [ Read More ]

How to Stay Aligned With Your Team and Customers

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How to Stay Aligned With Your Team and Customers Staying collaborated and aligned with the customers and the internal teams is important for businesses of any size. It becomes critical for businesses when their teams are distributed far and wide. Here, we will discuss 3 ways how organizations can maintain better synchronization between their teams and the customers: Prioritize customer-centric  [ Read More ]

Business Trends You Can Take Advantage of

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Business Trends You Can Take Advantage of It’s extremely important for entrepreneurs to keep an eye on new business trends. They should prioritize and improve their offerings to keep up with these trends. They should identify opportunities provided by these trends, seize on them and attract diverse sets of customers. This way, they can stand tall amidst the competition, all  [ Read More ]

8 Ways to Effectively Use LinkedIn Groups

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LinkedIn groups provide a platform for professionals with similar interests and those in the same industry to connect with each other. It is a great way for small and new businesses to grow their network and build their brand value. These groups can help your business establish itself as an industry expert, but you need to follow the best practices  [ Read More ]

Comments Off on What Are the Required Skills for Today’s Digital Workforce?

The latest technological advances have opened a new set of possibilities for the businesses. It’s up to the organizations to manage changes effectively and produce more value.  To, make it happen, the digital leaders in an organization need to acquire a whole new range of skills. We will discuss about some of these skills here: Digital DIY knowhow The ‘Do  [ Read More ]

Four Responses to an Economic Slowdown

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Four Responses to an Economic Slowdown Unfortunately, due to the worldwide impact of the current crisis, economic activity has come to almost a standstill. The business community has borne the brunt and is facing such challenging times perhaps never experienced before. As businesses are trying the best they can, to stay afloat, everyone is finding ways to respond to this  [ Read More ]

Digital Marketing Lessons from the Current Crisis

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Digital Marketing Lessons from the Current Crisis  The current pandemic, without an iota of doubt, has brought in quite a few unprecedented challenges for the business community. It has allowed us to think about the realities attached to communication and to digital marketing, in particular. We need to take important lessons from this phase, so that, we regain our lost grounds and become better prepared  [ Read More ]

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