You know what the most awful thing is when you are browsing through a website. The dreaded #404 error. Dead links hurt and contribute to a poor user experience and nobody wants to have broken links on their website.
Many sites have broken links and this is a area which you can explore to build up the link building possibilities for your own web traffic
How does broken link building tactic works?
- Find a relevant broken link on a website in your niche.
- Create relevant content that the broken resource is meant to contain.
- Pitch website linking to the dead resource to link to your working resource instead.
See this following post Its
backlink has broken and is directing to a dead page now.
This is how the page used to look before it had died.
In this case, the next step would be informing the website about the broken link and pitching it to replace with your working one.
But, does it seem to be a lot work for just one backlink?
Yes! Agree!
Is there a neat hack to get more?
Yes. There is! With the help of Ahrefs’ Site Explorer (or Ahrefs’ Broken Link Checker), you can see all sites which have that dead link placed somewhere.
Just paste the URL of the broken page to see all of the websites that have content/pages linked to this dead page.
See, it is showing all 39 links pointing to the dead resource.
Now instead of striving for getting just one backlink, you can reach all these 39 sites and pitch them to swap out their dead link in favor of your working one.
How do you find relevant broken link building opportunities?
The best method is to look for broken pages on competitors’ websites through Ahrefs’ Site Explorer tool
Site Explorer > enter a competing domain > Best by links > add a “404 not found” filter
In this report, you can see the number of referring domains pointing to each broken page. And sometimes you may fortunately find an insane opportunity like the following one.
Yes, 900+ referring domains. Unbelievable! Isn’t it?
JUST PITCH THEM ALL.
You may also like to read this blog post about Get a Little Curious
We encourage your comments on this post.
Contact Us (MDSonline, Mirania Data Systems, Founded by Navin Mirania) for virtual assistance services, virtual assisting, virtual assistance, marketing strategy, link buiding opportunities, dead link strategy
