A sales funnel which is also popularly known as the purchase funnel is a flowchart based representation of the customer’s journey, showing the entire sales process from generating awareness to action. It illustrates an idea of how every sale begins with a huge number of potential customers, and finally culminates up with a much smaller number of people who actually make a purchase.
Have you already built a sales funnel?
In simple terms, how do you attract customers? Social media can have a huge influence on your sales funnel. If you have utilized your time, resources and money to invest into a sales funnel, it is likely that you are always looking for ways as to how to generate more and more leads via the funnel. The answer really is social media as through this medium you can easily push leads into the funnel. Social media plays a vital role in initiating the potential customer’s journey with your brand.
Social media can help your brand become famous and also bring in a sense of belonging amongst the customers. If you create a good brand you can attract more customers. At every step of your marketing process, you can create a personal touch with your customers that eventually binds them into a stronger bond with your brand.
So let’s get down to work and list the three ways to use social media in your sales funnel.
Discover and increase traffic
Social media is the best source for gathering public attention related to your brand. If you are just launching your business and have created a sales funnel, then go social. Try to get helpful support and favorable tips on how you can earn more money from your online content. This can be done through ads on FaceBook, Pinterest or LinkedIn. YouTube too is an excellent way to promote your brand as consumers prefer visual content when they decide to associate themselves with a product. Video uploaded on YouTube will help immensely in marketing your brand and will lead people into your sales funnel.
Show your leads a journey and nurture them
Lead nurturing is the journey of developing a sense of attachment amongst the buyers. It helps in building step by step relationships with the customers. This stage of the process focuses on devoting attention and building on communication efforts with the buyers so as to give them the right information about the product or service as and when they need it.
Have you had chance to read or learn about Slideshare? Slideshare is a great way to create appealing slide shows that you can plug into your website. It is a great way of telling stories and keeping the customers engaged. It must be effectively utilized to spread the message about your brand through your content syndication efforts.
But that is not the end of it all. Once your slide show is created you can make it more attractive and engaging with fonts and graphics. It might convey the same message but people enjoy visualizing and you can get an even better response to your content.
Benefits of slide shows
Revealing (Exposure): Slide share reveals the personality of your brand and it is a great way to show your potential customers what your company is all about.
Sociology (Shareability): It’s a theory in social psychology where people can share your information within their circle. Slides give people an excellent opportunity to do exactly that.
Retain your old customers by engaging them while you pursue new ones
A lot of well known brands target on bringing in more leads, to the extent that they neglect their current and former customers. But that doesn’t always have to be the case. Your business can grow rapidly with the help of your existing customers and people you have worked with.
You can organize contests to increase leads for your sales funnel while pleasing your old committed customers.
Here is an example as to how social media competitons or contest as we call them can do that.
Awards of cash free service can encourage your customers to help to generate original content which can in turn help you build your business and deliver value to your visitors. This type of offers spread easily amongst people and they love telling their friends as to why they admire your brand.
Final Analysis
Social media is a pathway to progress which can be effectively used as an integral part in your marketing strategy to grab a good number of customers and keep them satisfied.
I own a #VirtualAssistant company called www.mdsonline.co.in and can assist companies and entrepreneurs with digital marketing, social media outreach, lead generation, content writing, etc. Let’s start a conversation and take it from there. My email id is navinmirania@gmail.com
