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Comments Off on How to Calculate the Return on Investment (ROI) of a Marketing Campaign

Businesses are so engrossed with marketing that they often overlook the most crucial aspect. THE ROI. So let’s get to the point. You have run a stupendous #marketing #campaign and it’s time to calculate Return on Investment (#ROI). How do you do it? There are two methods A simple ROI calculation method Here, the calculation is done by integrating the  [ Read More ]

Get Traffic from Sites with Broken Links

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You know what the most awful thing is when you are browsing through a website. The dreaded #404 error. Dead links hurt and contribute to a poor user experience and nobody wants to have broken links on their website.   Many sites have broken links and this is a area which you can explore to build up the link building  [ Read More ]

Get a Little Curious

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Human intellect is very powerful. The first step towards change. We all agree that it’s our intellectual capacity that separates us from others. It’s human intellect that makes us aware of ourself, our life, how to live, and teaches us to respond to the environment around. So it isn’t really rocket science to understand that we should always be in  [ Read More ]

Comments Off on 9 EASY Link Building Strategies – Part 2 – Guest blogging… with a twist

What is guest blogging? Guest blogging is pitching another website in your niche for publishing a unique well-written article that has backlinks to your site. How does it work?   This is an example of a guest post. You can see how cleverly their website is linked back with the ‘The SEO Project’ anchor text.       How do  [ Read More ]

Can Micro Blogging Make you a Better Writer?

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When Twitter came into our world, social media phobes were scared that it was going to bring an end of language by creating a vocabulary apocalypse.  Twitter, as we know, is a micro blogging site that restricts your posts to only 260 characters and this restriction may seem absurd for a writer. But this restriction on characters could actually help  [ Read More ]

Entrepreneurship as a Method

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It’s time to put your thinking cap on! Ever wondered if we have been judging entrepreneurship the wrong way? Are we confining it to be just a subject taught in B-schools or a sub-discipline of management or economics? We never think entrepreneurship as a method. If we are doing it, we are making a mistake of falling into a category  [ Read More ]

Comments Off on 9 EASY Link Building Strategies (That ANYONE Can Use) Part 1 – Outreach Strategy

Irrespective of the tactic most people use, they all struggle to build effective links to their site. Here, in this article, I want to share 9 easy but very effective link building strategies that will help you build needle-moving links and drive more traffic. The first one is OUTREACH STRATEGY. Outreach  Outreach is contacting websites in your niche and educating them about  [ Read More ]

Find the Right opportunities for innovation

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No, innovation is not a magic! Nor it’s like shooting for the stars. If you are able to identify customers who are struggling to solve a long-pending problem, you have innovated ‘something’. To be more precise, you have uncovered a new and viable opportunity for innovation. How to identify the best opportunity for innovation around? Well, here we go! First  [ Read More ]

Did Somebody Say New Zoom Virtual Backgrounds?

Comments Off on Did Somebody Say New Zoom Virtual Backgrounds?

The Zoom Virtual Background feature has been made to help you display an image or video as your background during a Zoom Meeting. To experience the best virtual background effect, Zoom recommends you to use a solid green color background and uniform lighting. With these recommended settings, Zoom detects the difference between you and your background easily. This feature also  [ Read More ]

Comments Off on How You Define the Problem Determines Whether You Solve it

How You Define the Problem Determines Whether You Solve it Are you stuck in finding the most feasible solution to a problem? Are you sure you have defined the problem well enough to really find a solution? Your ability to define the problem correctly helps you come up with a proper solution. Yes, it’s been a well accepted fact that  [ Read More ]

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