An unlinked mention of your business is a reference of your business on another site without a clickable link.
See this example:
With an unlink mention, you’re halfway towards earning a link. You just need to reach the site which has given a reference of your business without a clickable link and request them to convert that unlink mention to a clickable backlink. Thus, unlink mentions are considered to be great link building opportunities
How do you find relevant unlinked mentions?
Type the name of your business into Ahrefs’ Content Explorer.
Check “one article per domain” box to narrow the list to see the unique results.
With the “highlight unlinked domains” feature, you can highlight all websites that have never linked to your business.
Finally, check “only highlight unlinked domains”> hit “export” to get the neat list of web pages that you can pitch and pursue.
Unlinked mentions of your branded unique products and services
In addition to looking for unlinked mentions of your business, you can go one step ahead and look for unlinked mentions of your unique branded products and services along with.
For example, Apple can conduct a search using Ahrefs’ Content Explorer for these unique products (iPad, iPhone, Apple Watch, HomePod, iCloud, Apple Music, AppleCare) to see additional unlinked mentions.
Here is an example of an unlinked mention of their ‘HomePod’ product.
You may also like to read this blog post about Cost Leadership, Differentiation, Focus
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