{"id":804,"date":"2019-10-14T19:24:31","date_gmt":"2019-10-14T19:24:31","guid":{"rendered":"https:\/\/mdsonline.co.in\/blogs\/?p=804"},"modified":"2019-10-14T19:24:31","modified_gmt":"2019-10-14T19:24:31","slug":"can-marketing-mix-strategy-help-retail-players-improve-sales-margin","status":"publish","type":"post","link":"https:\/\/mdsonline.co.in\/blogs\/can-marketing-mix-strategy-help-retail-players-improve-sales-margin\/","title":{"rendered":"How can a marketing mix strategy help retail players to improve their sales margin?"},"content":{"rendered":"

\"\"Having a proper marketing mix strategy is extremely important for any retail player to sustain in the highly competitive retail industry. It helps a retail organization to measure the outcome of its marketing investments, optimize the marketing spend and improve the sales margin.<\/p>\n

Here we will discuss 4 marketing mix strategies that can help retail players to increase their sales margin:<\/p>\n

Plan for seasons beforehand<\/strong><\/p>\n

Any retail business has one or more peak months\/seasons where it can expect a heavier sales traffic than normal. However, peaks may vary according to the location of the retailer or the retail sector. A retailer needs to understand and note the distinct patterns of monthly sales fluctuations and plan well in advance for the next season. If he plans well in advance for the seasonal demands and optimizes inventory, he can score over his competitors.<\/p>\n

Add the \u2018online\u2019 dimension to your brick-and-mortar store<\/strong><\/p>\n

All retail businesses are not compatible with e-commerce and here lies a huge scope for you, if you own a retail business. If your customers can find you online, they will get more opportunities to link to your business, irrespective of where they are. You do not have to \u2018overdo\u2019 things and can afford to \u2018evolve\u2019 your online presence along with your business. You can start by creating a simple website and can convert it into a full storefront by displaying more inventory as you move along. In addition to enhancing your exposure, your online store can also bring you additional revenue without opening any other \u2018offline\u2019 store. It will facilitate new entry points and improve conversion rates.<\/p>\n

Target shoppers through email<\/strong><\/p>\n

Emails are proving to be an important part of the retail marketing mix. Whether you want to announce sales deals or resurface specific retail products, emails can be a potent weapon for you. But, please note that, for making your email campaign a successful one, it\u2019s important to get the customers\u2019 consent before sending emails to them.<\/p>\n

To kick-start your email campaign, you can display a mail sign-up sheet in your offline store or on your online storefront. Emails containing information about your sales and promotions may help bring in customers to your business. You may also avail of the psychological benefits attached to a sale, without having to compromise on profit margins.<\/p>\n

You can use emails in another way to engage high-intent customers with your products. You can offer them “out of stock” emails which will notify them when an item of their interest comes back in stock. This service can be used for your \u2018in-store’ customers as well if you do not have an online presence.<\/p>\n

You can use effective acquisition and retention strategies<\/strong><\/p>\n

Many useful and low-cost acquisition and retention strategies are used by retail players these days as a part of their marketing mix. Some examples of such inexpensive tactics include organic Search Engine Optimization (SEO), cart abandonment information, attaching a postcard to the shipping box that provides offers redeemable within a month and so on.<\/p>\n

For more blogs posts please read\u00a0https:\/\/mdsonline.co.in\/blogs<\/a>\/\u00a0<\/b>and to know the about the services we can bring to the table as a virtual assistant company please read our profile on upwork\u00a0<\/b>https:\/\/www.upwork.com\/fl\/navinmirania<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

<\/div>\n

Having a proper marketing mix strategy is extremely important for any retail player to sustain in the highly competitive retail industry. It helps a retail organization to measure the outcome of its marketing investments, optimize the marketing spend and improve the sales margin. Here we will discuss 4 marketing mix strategies that can help retail  [ Read More ]<\/a><\/p>\n","protected":false},"author":1,"featured_media":810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,107,29,43,108,33,40,24],"tags":[],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing","category-email-marketing","category-information-technology","category-kpo-industry","category-lead-generation","category-social-media","category-virtual-assistant","category-web-research"],"yoast_head":"\nHow can a marketing mix strategy help retail players to improve their sales margin? - MDSOnline Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mdsonline.co.in\/blogs\/can-marketing-mix-strategy-help-retail-players-improve-sales-margin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can a marketing mix strategy help retail players to improve their sales margin? - MDSOnline Blogs\" \/>\n<meta property=\"og:description\" content=\"Having a proper marketing mix strategy is extremely important for any retail player to sustain in the highly competitive retail industry. 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