{"id":820,"date":"2019-10-17T18:47:56","date_gmt":"2019-10-17T18:47:56","guid":{"rendered":"https:\/\/mdsonline.co.in\/blogs\/?p=820"},"modified":"2019-10-17T18:47:56","modified_gmt":"2019-10-17T18:47:56","slug":"brand-innovation-marketing","status":"publish","type":"post","link":"https:\/\/mdsonline.co.in\/blogs\/brand-innovation-marketing\/","title":{"rendered":"What is Brand Innovation in Marketing?"},"content":{"rendered":"

\"\"We often look at innovation as something that demands highly complex technology. But, when it comes to brands, it\u2019s not always about complex and new technology. Here, it\u2019s more about establishing sustainable value. In addition to being a new technology or a new product, the result of innovation can often be a service, a process or a business model. Some of these innovations may even be entirely internal and cannot be seen by the user. Also, innovation in the context of branding and marketing is a continuous process.<\/p>\n

Brand innovation is widely regarded as the most important proficiency in today’s business world. A brand is the core asset of any business and innovation is all about leveraging this asset in evolving markets. Innovating a brand has manifold dimensions. Some people opt to innovate the brand concept itself and employ innovations on what the brand manifests and how the brand is articulated. Some choose to innovate the branded business and focus on the extension, delivery and differentiation attached to a particular brand. \u00a0But, irrespective of the dimension you follow, you should note that the brand should be agile and responsive to the changing environment.<\/p>\n

Why is brand innovation important for consumers?<\/strong><\/p>\n