Posted by mirania
Oct - 17 - 2019
Comments Off on What is Brand Innovation in Marketing?
We often look at innovation as something that demands highly complex technology. But, when it comes to brands, it’s not always about complex and new technology. Here, it’s more about establishing sustainable value. In addition to being a new technology or a new product, the result of innovation can often be a service, a process or a business model. Some
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Posted by mirania
Oct - 17 - 2019
Comments Off on What’s the Difference between Marketing and Market Research?
If you are into the business of selling a product or service, you must have heard of the terms marketing and market research. You will also agree that the proper implementation of resources and time on these valuable techniques helps understand the latest market trends and make the right decisions to overcome the challenges in the different phases of a
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Posted by mirania
Oct - 14 - 2019
Comments Off on How can a marketing mix strategy help retail players to improve their sales margin?
Having a proper marketing mix strategy is extremely important for any retail player to sustain in the highly competitive retail industry. It helps a retail organization to measure the outcome of its marketing investments, optimize the marketing spend and improve the sales margin. Here we will discuss 4 marketing mix strategies that can help retail players to increase their sales
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Posted by mirania
Oct - 11 - 2019
Comments Off on Social Media Managers – How Long Does It Take You to Make a Monthly Content Calendar?
If you are a social media manager, you will agree that engaging with followers, crafting posts, and targeting ad campaigns is creative and at the same time a very laborious process. And, as a social media manager, you have a higher responsibility for increasing brand awareness and sales which need a consistent and regular content sharing effort. This means that
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Posted by mirania
Oct - 9 - 2019
Comments Off on Small Business Experience, Successes, Failures, and Lessons Learnt
Thinking of starting a small BUSINESS? Nice thought! Owning a business offers you the freedom to be your boss and the liberty to implement your ideas. And when you see your ideas are working and bringing you success, that feels GREAT. Isn’t it? But, does success come to everyone so easily? No, it does not. Starting your own business has
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