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Unlinked mentions of your business

An unlinked mention of your business is a reference of your business on another site without a clickable link.             See this example: With an unlink mention, you’re halfway towards earning a link. You just need to reach the site which has given a reference of your business without a clickable link and request them  [ Read More ]

Cost Leadership, Differentiation, Focus

How critical are ‘strategies’ for a business? Well, it’s just an understatement to say that strategies are critical to business success. You must have a proper strategy in place, if you want to stand tall amidst competition. Here, we will discuss different types of business level strategies put forward by Michael Porter, a highly regarded professor from the Harvard Business  [ Read More ]

Everyone will tell you how important social media is today for any business.  But, there are some finer points and hard facts no one tells you about social media for business. Here, we will have a look at some of these points you should consider. Mark your presence in multiple platforms Most people will advise you to be present in  [ Read More ]

Businesses are so engrossed with marketing that they often overlook the most crucial aspect. THE ROI. So let’s get to the point. You have run a stupendous #marketing #campaign and it’s time to calculate Return on Investment (#ROI). How do you do it? There are two methods A simple ROI calculation method Here, the calculation is done by integrating the  [ Read More ]

Get Traffic from Sites with Broken Links

You know what the most awful thing is when you are browsing through a website. The dreaded #404 error. Dead links hurt and contribute to a poor user experience and nobody wants to have broken links on their website.   Many sites have broken links and this is a area which you can explore to build up the link building  [ Read More ]

Get a Little Curious

Human intellect is very powerful. The first step towards change. We all agree that it’s our intellectual capacity that separates us from others. It’s human intellect that makes us aware of ourself, our life, how to live, and teaches us to respond to the environment around. So it isn’t really rocket science to understand that we should always be in  [ Read More ]

What is guest blogging? Guest blogging is pitching another website in your niche for publishing a unique well-written article that has backlinks to your site. How does it work?   This is an example of a guest post. You can see how cleverly their website is linked back with the ‘The SEO Project’ anchor text.       How do  [ Read More ]

Can Micro Blogging Make you a Better Writer?

When Twitter came into our world, social media phobes were scared that it was going to bring an end of language by creating a vocabulary apocalypse.  Twitter, as we know, is a micro blogging site that restricts your posts to only 260 characters and this restriction may seem absurd for a writer. But this restriction on characters could actually help  [ Read More ]

Entrepreneurship as a Method

It’s time to put your thinking cap on! Ever wondered if we have been judging entrepreneurship the wrong way? Are we confining it to be just a subject taught in B-schools or a sub-discipline of management or economics? We never think entrepreneurship as a method. If we are doing it, we are making a mistake of falling into a category  [ Read More ]

Irrespective of the tactic most people use, they all struggle to build effective links to their site. Here, in this article, I want to share 9 easy but very effective link building strategies that will help you build needle-moving links and drive more traffic. The first one is OUTREACH STRATEGY. Outreach  Outreach is contacting websites in your niche and educating them about  [ Read More ]