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Data Analysis Tools for Social Media

Data analysis tools for social media have become essential components of the marketing strategies of any business these days. These Data Analysis Tools can provide you with the below-mentioned advantages, when you use Facebook and Twitter in particular, as a part of your marketing mix.

  • They can extract and analyze data which is not accessible to you otherwise
  • They structure data from which, you can assess the strengths and weaknesses of your social media strategy almost immediately
  • They can gather data from Facebook, Twitter and other social media platforms. From this, you can have a precise idea about your general progress
  • They present important insights from which you can draw actionable ideas
  • They can prepare social media reports for your stakeholders
  • They can compare social media data of your competitors and can show your relative positioning against them.

Now, we will discuss about some of the most popular social media analysis tools, mainly used for Facebook and Twitter –

Facebook insights

This free tool provides useful metrics about your Facebook posts and the engagements earned by them. You can understand your audience better with its audience analysis and impressive post overviews.Data Analysis

LikeAlyser

In this free tool, you can analyze and measure the performance of any Facebook page. It gives your page grades in different metrics and compares it with the competition. You can also get recommendations about how to improve and how to engage your audience better.

Twitter analytics

This is an inbuilt analytics tool of Twitter. Here, you can get a comprehensive summary of your tweet count, mentions, impressions, followers and profile visits. It also presents useful audience data such as consumer behavior, lifestyle information and demographics.

Hootsuite

With this tool, you can measure the performance of your posts. You can also identify and connect to your target audience, track hashtags , create custom reports and so on.

You may also like to read this blog post about Why is brand repositioning needed?

We encourage your comments on this post.

Contact Us (MDSonlineMirania Data Systems, Founded by Navin Mirania) for virtual assistance servicesvirtual assistingvirtual assistance, data analysis, social media, marketing strategies, twitter analytics

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