Google has recently come up with a new site named Google Media Tools to meet the needs of journalists and media outlets. The newly launched site offers all Google media tools that have been neatly assorted in one place. Google stated that the newly launched site will enable you to access Google’s wide array of digital tools that will help journalists and media professionals to augment news gathering activities. It will also enhance exposure across electronic media and traditional media.
The newly launched website has a total of six categories with links to view how to get started, overviews and tips. The six categories in which the site has been categorized are as follows:
1. Gather/Organize: This page enables the users to access Google Trends along with Consumer Surveys and Google Drive.
2. Engage: This category consists of outlines of the procedure how journalists and media professionals can use Google Plus, YouTube and Hangouts On Air. It also includes links to Google Authorship where countless authors can link the content of their write-ups to their Google profile.
3. Visualization: This category consists of numerous Google Map resources including Charts and Google Fusion Tables.
4. Publish: The next category is the Publish page. This page consists of helpful steps that help you expand your reach along with useful insight on the functioning of Google Image search, Google News and Google’s Webmaster Central, that is a compilation of several resources and tools, designed to assist marketers , webmasters and professionals whose work involve monitoring their sites on Google. Besides this, you will get another link to more information that provides you information on how Google Analytics and Google Custom Search Engine are used by journalists.
5. Develop: The ‘Develop’ page of Google Media Tools is meant for developers working in the field of journalism. This category consists of several tools including Google Web Toolkit, Google Developers Academy, Google App Engine, Details on YouTube Partnerships and Android developers tools.
6. Additional Resources: The last category is the page on ‘Additional Resources’. This page consists of information on Google Politics, Google Elections including Google’s Crisis Response and Transparency Records. These resources have been offered so as to help journalists enhance international news stories on politics, natural disasters, etc.
Google Media tools will prove to be advantageous to reporters and journalists as it will enable them to learn about variety of topics and conduct research on their write-ups with ease. This resource will also provide them with real time results from different news outlet.
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