Bounce Rate implies the percentage of your website visitors who leave a page immediately after landing on it. They land on your website but leave for another site without viewing the content of your site. There might be several reasons why they did not stick to your website; for example, they might have closed their web browser or typed another URL.
According to Google, the average bounce rate for most of the websites ranges from 40% to 60%. It is a good sign to have a low bounce rate as it indicates that your prospective customers and subscribers are sticking around your website without leaving for other sites. A lower percentage of bounce rates also indicates that there is something on your website that is liked by your potential customers that makes them visit your website on regular basis. A higher percentage of bounce rates can prove to be disastrous for your website as well as your business. Therefore, it is imperative for you to take adequate measures to keep the bounce rate low. In this article, we will share some smart tips that will help you reduce the bounce rate of your site.
- Be careful with ad placements: No one prefers to waste time looking at online advertisements but the truth is that majority of sites cannot survive without ads. Though advertisements allow you to make money but it can also drive away your prospective customers. Advertisements interrupt the content available on your site and cause confusion and irritation, thus compelling the visitors to quit your page out of frustration. Therefore, the solution is to place the ads prominently but in an organized manner so that they don’t annoy the visitors viewing your site.
- Have simple navigation: No one prefers to stay on a website that cannot be navigated easily. Therefore, always keep the navigation simple so that it is accessible easily. At the same time, try not to include drop-down menus as they cannot be accessed on touch devices. If your website contains large quantity of content, set up a site map so that visitors can find out the content they are looking for without any difficulty.
- Eliminate all distractions: Once you start getting visitors to your website and succeed in engaging them with the content of your site, don’t think of doing anything extra to disrupt that. Make sure that you use minimum amount of animation. Also try to avoid including audio ads and pop-up ads, as they are enough to drive readers away from your website. You should allow the users to use your website with ease by offering them well-organized and precise information rather than annoying them with all distractions.
- Choose a responsive design: Websites get huge amount of mobile traffic and can take a further step by constructing their site with a responsive layout. It uses special techniques such as CSS media queries for rearranging and scaling your website content on the basis of screen resolution.
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