Social Media experts have predicted that 2014 will be a great year for small businesses and social media. Social media will enable small businesses to utilize technology like the bigger companies do. Nevertheless, some of the trends witnessed in 2013 will continue in 2014 as well while some of the trends will fade. The success of a business today depends greatly on the quality of content offered to the prospective customers. Here are some of the popular trends that will be gaining popularity in 2014.
- Marketing activities will aim at adding value: Providing value to your customers should be your key objective. To achieve this objective, you can use various marketing tools such as email marketing, blogging and video clips to keep your potential customers engaged so that they can perceive value.
- Blogging will continue to be the best tool for generating business: Developing unique and informative content on a regular basis is a great way to drive traffic to your site. Blogging is the best way to generate business leads. If you are a small business entrepreneur who has not started blogging yet, it is the best time to let your creative juices flow.
- Focus on video content: Apparently, this year will see a significant rise in video consumption. Consumers will prefer to watch more video content in order to know about your business. Video content will play a key role in building a string bond between businesses and consumers.
- Google Plus will gain significant popularity: Google Plus will soon become the favorite social network of all businesses. Google Plus is coming up with many useful features that have helped increase its user base. Google Plus is growing rapidly and the pace of its significant growth indicates that the day is not far when Google Plus will surpass Facebook in terms of popularity.
- End of spammy content: Google as well as Facebook have taken stringent measures to filter out spam emails and other spammy content. Spammy content will soon be purged from everywhere. It is time for businesses to think focus on the welfare of their customers by generating informative content that benefits their customers.
- Mobile will go mainstream: Almost every website is being optimized for mobile so that your prospective customers can easily visit your site via their mobile devices. Therefore, it is essential to think about a responsive design in order to switch to a mobile site. It is high time you think of interacting with your customers via mobile applications, SMS and emails and videos that can be viewed on mobile phones.
- Word-of-mouth marketing: Word of mouth marketing will continue to be the most effective way to gain new customers. You have to provide value to your existing customers so as to win their trust. Consequently, the value of your product and services will encourage your existing customers to spread the work for you.
- Social media and image centric-sites will continue to rule: Social media such as Twitter, Facebook, Google Plus will continue to be the favorite marketing tool for entrepreneurs. At the same time, image-centric sites like Pinterest and Instagram too will continue to rule.
2014 will be a great year for you if you take adequate measures to follow the above mentioned trends as much as possible.
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