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Email MarketingWe all know how important newsletters are to keep in touch with potential clients and customers. Mailchimp is an awesome and powerful tool to grow your business, but with all its features, I am sure it has you confused. More so when you have to do it week after week, you tend to feel stressed out! But there is a solution to this problem. Hire a virtual assistant to send your eBlasts and newsletters. The professionals are skilled and can design beautiful and engaging newsletters.

Every business needs newsletters. Be it real estate, event management services, service providers, consultants, professionals, manufacturers and so on. Yes everyone! If you are not into newsletters as yet here a few things you should know that go into making a newsletter for increased customer engagement and that will ultimately help your business.

While designing the email it has to be responsive and mobile friendly and with a little customization of the existing email templates in MailChimp (www.mailchimp.com) to match your branding and website design, you will have a guaranteed way to increase customer engagement.

Here is what is involved in sending out newsletters on a timely and consistent basis which a skilled VA is very good at.

MailChimp account configuration

Create a mobile friendly and template that can be reused and that coordinates with your website to maintain the branding

Segmentation and grouping of your contacts for better outreach.

Account set-up and list/group creation

Setting up and scheduling

Setting up signup and popup forms

Social Media Integration to publish the newsletter to your social media account channels

Integrate social connect buttons, so your audience can get in touch with you on social media

Integrate sharing buttons, so your audience can post your email on their social media accounts

Add a video to the email

Create a weekly or monthly newsletter using your content

Add any additional sales, specials or events to newsletter

Check for readability and any other type of errors

Set up your very 1st newsletter with text and media

Dispatch the newsletter

Voila! You have done it.

Would you like to try out this NEWSLETTER MANAGEMENT service? Drop in a mail at info@mdsonline.co.in for a free trial.

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