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8 Ways to Effectively Use LinkedIn Groups

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LinkedIn groups provide a platform for professionals with similar interests and those in the same industry to connect with each other. It is a great way for small and new businesses to grow their network and build their brand value. These groups can help your business establish itself as an industry expert, but you need to follow the best practices  [ Read More ]

Comments Off on What Are the Required Skills for Today’s Digital Workforce?

The latest technological advances have opened a new set of possibilities for the businesses. It’s up to the organizations to manage changes effectively and produce more value.  To, make it happen, the digital leaders in an organization need to acquire a whole new range of skills. We will discuss about some of these skills here: Digital DIY knowhow The ‘Do  [ Read More ]

Four Responses to an Economic Slowdown

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Four Responses to an Economic Slowdown Unfortunately, due to the worldwide impact of the current crisis, economic activity has come to almost a standstill. The business community has borne the brunt and is facing such challenging times perhaps never experienced before. As businesses are trying the best they can, to stay afloat, everyone is finding ways to respond to this  [ Read More ]

Digital Marketing Lessons from the Current Crisis

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Digital Marketing Lessons from the Current Crisis  The current pandemic, without an iota of doubt, has brought in quite a few unprecedented challenges for the business community. It has allowed us to think about the realities attached to communication and to digital marketing, in particular. We need to take important lessons from this phase, so that, we regain our lost grounds and become better prepared  [ Read More ]

Business Delegation in BPO – Successful Cooperation

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Business Delegation in BPO as a Cornerstone of a Successful Cooperation Platform Business delegation is all about mutual support, mutual understanding, and mutual collaboration and the same principle applies to BPO operations as well. Before starting the delegation activities to an outsourcing company, the target company should be sure about its objectives and expectations. The company should also determine what  [ Read More ]

A good career demands time and energy

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All of us want to have a remarkable career, isn’t it? In fact, there are three major areas in life and career is just one of them, together with health and relationships. Nevertheless, all three have one thing in common. All three require a lot of time and energy and none of these requires a lot of money. Let’s talk  [ Read More ]

Business mantra to become better than yesterday

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How to become better every single day with an effective business mantra? Well, this is a question every business asks itself constantly. But, there is no ‘stick’ to measure this. All it can do is try achieving the best it can every single day and evaluate it against its past performance and its future potential. Do you want to know  [ Read More ]

What is Brand Innovation in Marketing?

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We often look at innovation as something that demands highly complex technology. But, when it comes to brands, it’s not always about complex and new technology. Here, it’s more about establishing sustainable value. In addition to being a new technology or a new product, the result of innovation can often be a service, a process or a business model. Some  [ Read More ]

Comments Off on What’s the Difference between Marketing and Market Research?

If you are into the business of selling a product or service, you must have heard of the terms marketing and market research. You will also agree that the proper implementation of resources and time on these valuable techniques helps understand the latest market trends and make the right decisions to overcome the challenges in the different phases of a  [ Read More ]

Comments Off on Small Business Experience, Successes, Failures, and Lessons Learnt

Thinking of starting a small BUSINESS? Nice thought! Owning a business offers you the freedom to be your boss and the liberty to implement your ideas. And when you see your ideas are working and bringing you success, that feels GREAT. Isn’t it? But, does success come to everyone so easily? No, it does not. Starting your own business has  [ Read More ]

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