What is guest blogging? Guest blogging is pitching another website in your niche for publishing a unique well-written article that has backlinks to your site. How does it work? This is an example of a guest post. You can see how cleverly their website is linked back with the ‘The SEO Project’ anchor text. How do [ Read More ]
Archive for the ‘Information Technology’ Category
Resetting business Post COVID-19 is the most important initiative that every business has to welcome and embrace. The pandemic caused by COVID-19 has been a tough break for small as well as large businesses that are trying their best to chalk the survival strategies to deal with the pandemic. The global lockdown is hitting economies hard, and the future seems challenging amid [ Read More ]
Ensuring a consistent and committed income is quite a struggle for many businesses. Here, we will tell you 3 ways by which you can ensure this: Focus more on long-term projects Focus more on service contacts and projects that may go on for several months. By engaging in such contracts or projects, you can make better plans to continue receiving [ Read More ]
It’s no secret that businesses are always on the lookout for improving their operational processes to increase profitability. The emergence of eSourcing has led to a paradigm shift in the ways a business functions and deals with stakeholders. What is eSourcing? Simply speaking, eSourcing is the use of web-based technology to ease up the procurement process for both the suppliers [ Read More ]
Lead market generation is a set of different marketing techniques effectively used for capturing basic details of potentially interested customers in the target audience for making the first step in your sales cycle. In the digital marketing world, a lead is a potential customer in your target audience who may be interested in buying your products or services. Now, [ Read More ]
We often look at innovation as something that demands highly complex technology. But, when it comes to brands, it’s not always about complex and new technology. Here, it’s more about establishing sustainable value. In addition to being a new technology or a new product, the result of innovation can often be a service, a process or a business model. Some [ Read More ]
If you are into the business of selling a product or service, you must have heard of the terms marketing and market research. You will also agree that the proper implementation of resources and time on these valuable techniques helps understand the latest market trends and make the right decisions to overcome the challenges in the different phases of a [ Read More ]
Having a proper marketing mix strategy is extremely important for any retail player to sustain in the highly competitive retail industry. It helps a retail organization to measure the outcome of its marketing investments, optimize the marketing spend and improve the sales margin. Here we will discuss 4 marketing mix strategies that can help retail players to increase their sales [ Read More ]
If you are a social media manager, you will agree that engaging with followers, crafting posts, and targeting ad campaigns is creative and at the same time a very laborious process. And, as a social media manager, you have a higher responsibility for increasing brand awareness and sales which need a consistent and regular content sharing effort. This means that [ Read More ]
Thinking of starting a small BUSINESS? Nice thought! Owning a business offers you the freedom to be your boss and the liberty to implement your ideas. And when you see your ideas are working and bringing you success, that feels GREAT. Isn’t it? But, does success come to everyone so easily? No, it does not. Starting your own business has [ Read More ]
