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Archive for the ‘KPO Industry’ Category

How can IT services help reduce costs for companies?

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IT services can significantly reduce costs for companies in various ways, enhancing efficiency, productivity, and ultimately profitability. Here are some key areas where IT services contribute to cost reduction:   1. Automation of Routine Tasks: Automation tools and software can handle repetitive tasks such as data entry, invoicing, and customer service inquiries. This not only speeds up operations but also  [ Read More ]

Making Data Driven Decisions to Grow your Business

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Want to use data driven decisions to stand tall amidst competition? Then you must realize the importance of improving your decision-making process. No, you just can’t rely on your gut instincts and business acumen to take critical decisions anymore. Then what’s the way ahead? We will tell you here!   Data Drive Decisions Technology is everywhere and is ruling almost  [ Read More ]

Time Travel – Give It a Thought

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The idea of ‘time travel’ has been doing the rounds for quite some time now. The child in us would always like to sit on a ‘time-machine’ and like to traverse through time. But, if you ask me, most of us wouldn’t want to travel back in time and change the things we have done. Surprised? Here are my reasons!  [ Read More ]

Entrepreneurship, Books to Read

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Entrepreneurship is trending off late. And why wouldn’t it! Who wouldn’t want to own something that they have built? Who wouldn’t like to be their own boss? However, the path to success in owning your business and achieving success isn’t easy. So let me suggest the books to read, shows to follow, and movies to watch related to entrepreneurship? What  [ Read More ]

Comments Off on How does eSourcing help businesses bring savings in their procurement?

It’s no secret that businesses are always on the lookout for improving their operational processes to increase profitability. The emergence of eSourcing has led to a paradigm shift in the ways a business functions and deals with stakeholders. What is eSourcing? Simply speaking, eSourcing is the use of web-based technology to ease up the procurement process for both the suppliers  [ Read More ]

Comments Off on What is lead market generation, and how can a business take full advantage of it?

Lead market generation is a set of different marketing techniques effectively used for capturing basic details of potentially interested customers in the target audience for making the first step in your sales cycle.    In the digital marketing world, a lead is a potential customer in your target audience who may be interested in buying your products or services. Now,  [ Read More ]

What is Brand Innovation in Marketing?

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We often look at innovation as something that demands highly complex technology. But, when it comes to brands, it’s not always about complex and new technology. Here, it’s more about establishing sustainable value. In addition to being a new technology or a new product, the result of innovation can often be a service, a process or a business model. Some  [ Read More ]

Comments Off on What’s the Difference between Marketing and Market Research?

If you are into the business of selling a product or service, you must have heard of the terms marketing and market research. You will also agree that the proper implementation of resources and time on these valuable techniques helps understand the latest market trends and make the right decisions to overcome the challenges in the different phases of a  [ Read More ]

Comments Off on How can a marketing mix strategy help retail players to improve their sales margin?

Having a proper marketing mix strategy is extremely important for any retail player to sustain in the highly competitive retail industry. It helps a retail organization to measure the outcome of its marketing investments, optimize the marketing spend and improve the sales margin. Here we will discuss 4 marketing mix strategies that can help retail players to increase their sales  [ Read More ]

Comments Off on Social Media Managers – How Long Does It Take You to Make a Monthly Content Calendar?

If you are a social media manager, you will agree that engaging with followers, crafting posts, and targeting ad campaigns is creative and at the same time a very laborious process. And, as a social media manager, you have a higher responsibility for increasing brand awareness and sales which need a consistent and regular content sharing effort. This means that  [ Read More ]