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Find the Right opportunities for innovation

No, innovation is not a magic! Nor it’s like shooting for the stars. If you are able to identify customers who are struggling to solve a long-pending problem, you have innovated ‘something’. To be more precise, you have uncovered a new and viable opportunity for innovation. How to identify the best opportunity for innovation around? Well, here we go! First  [ Read More ]

Did Somebody Say New Zoom Virtual Backgrounds?

The Zoom Virtual Background feature has been made to help you display an image or video as your background during a Zoom Meeting. To experience the best virtual background effect, Zoom recommends you to use a solid green color background and uniform lighting. With these recommended settings, Zoom detects the difference between you and your background easily. This feature also  [ Read More ]

How You Define the Problem Determines Whether You Solve it Are you stuck in finding the most feasible solution to a problem? Are you sure you have defined the problem well enough to really find a solution? Your ability to define the problem correctly helps you come up with a proper solution. Yes, it’s been a well accepted fact that  [ Read More ]

Make Customers Central to Your Business Growth

Why do companies start businesses? It’s for the customers, right? Looking after your customers and their requirements is the most important factor for business growth. All the companies are aware of it. Yet, most of them make the mistake of not putting customers at the centre of their ‘vision’. Don’t make this cardinal mistake, if you want to see your  [ Read More ]

Why Are Micro Influencers Vital to Brands?

You may have been hearing the buzz about the term ’Micro influencers’, if you are into digital marketing. Yes, the tide is turning in favor of the ’Micro influencers’ these days as more and more brands are looking at them as a viable marketing option. Who exactly are micro-influencers? They are individuals considered experts/specialists in their respective fields. They can  [ Read More ]

Is Leadership an Art or a Science?

Let’s get it straight! Leadership has a direct role to play in shaping outcomes of businesses, and livelihoods for that matter. And, with this immense power, questions of integrity and leadership ethics may also surface from time to time. Therefore, it’s the need of the hour to have a close look at how leaders can impact people through their actions  [ Read More ]

Don’t Get Your Social Media Strategies Wrong.

Social media doesn’t give you superhuman abilities to attract people against their will to follow you and your business. Let’s not get into the trap of the followers bandwagon. Because they are not going to help you sell more. It is really an illusion. Come to think of it. If you suddenly have one million followers in your Instagram today,  [ Read More ]

Resetting business Post COVID-19 is the most important initiative that every business has to welcome and embrace. The pandemic caused by COVID-19  has been a tough break for small as well as large businesses that are trying their best to chalk the survival strategies to deal with the pandemic. The global lockdown is hitting economies hard, and the future seems challenging amid  [ Read More ]

Tips for Creating Your First Online Store

Does your company want to venture into online sales? Great idea indeed! It’s a great opportunity to increase your revenue. However, it’s no less than a challenging task. Here, we will mention a few online store tips you should keep in mind, before creating your first online store. These online store tips are as follows: Rope in ecommerce vendors to  [ Read More ]

Can Copywriting Help Your business Grow?

Copywriting is a very influential tool for marketing which can lead to building long lasting relationships with customers and drive sales. Small businesses face a lot of challenges today – working with limited resources, building their brand to stand out from the crowd, building and maintaining relationships, staying within budget whilst growing the operations and finding the right people to  [ Read More ]