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Can Micro Blogging Make you a Better Writer?

When Twitter came into our world, social media phobes were scared that it was going to bring an end of language by creating a vocabulary apocalypse.  Twitter, as we know, is a micro blogging site that restricts your posts to only 260 characters and this restriction may seem absurd for a writer. But this restriction on characters could actually help  [ Read More ]

Entrepreneurship as a Method

It’s time to put your thinking cap on! Ever wondered if we have been judging entrepreneurship the wrong way? Are we confining it to be just a subject taught in B-schools or a sub-discipline of management or economics? We never think entrepreneurship as a method. If we are doing it, we are making a mistake of falling into a category  [ Read More ]

Irrespective of the tactic most people use, they all struggle to build effective links to their site. Here, in this article, I want to share 9 easy but very effective link building strategies that will help you build needle-moving links and drive more traffic. The first one is OUTREACH STRATEGY. Outreach  Outreach is contacting websites in your niche and educating them about  [ Read More ]

Find the Right opportunities for innovation

No, innovation is not a magic! Nor it’s like shooting for the stars. If you are able to identify customers who are struggling to solve a long-pending problem, you have innovated ‘something’. To be more precise, you have uncovered a new and viable opportunity for innovation. How to identify the best opportunity for innovation around? Well, here we go! First  [ Read More ]

Did Somebody Say New Zoom Virtual Backgrounds?

The Zoom Virtual Background feature has been made to help you display an image or video as your background during a Zoom Meeting. To experience the best virtual background effect, Zoom recommends you to use a solid green color background and uniform lighting. With these recommended settings, Zoom detects the difference between you and your background easily. This feature also  [ Read More ]

How You Define the Problem Determines Whether You Solve it Are you stuck in finding the most feasible solution to a problem? Are you sure you have defined the problem well enough to really find a solution? Your ability to define the problem correctly helps you come up with a proper solution. Yes, it’s been a well accepted fact that  [ Read More ]

Make Customers Central to Your Business Growth

Why do companies start businesses? It’s for the customers, right? Looking after your customers and their requirements is the most important factor for business growth. All the companies are aware of it. Yet, most of them make the mistake of not putting customers at the centre of their ‘vision’. Don’t make this cardinal mistake, if you want to see your  [ Read More ]

Why Are Micro Influencers Vital to Brands?

You may have been hearing the buzz about the term ’Micro influencers’, if you are into digital marketing. Yes, the tide is turning in favor of the ’Micro influencers’ these days as more and more brands are looking at them as a viable marketing option. Who exactly are micro-influencers? They are individuals considered experts/specialists in their respective fields. They can  [ Read More ]

Is Leadership an Art or a Science?

Let’s get it straight! Leadership has a direct role to play in shaping outcomes of businesses, and livelihoods for that matter. And, with this immense power, questions of integrity and leadership ethics may also surface from time to time. Therefore, it’s the need of the hour to have a close look at how leaders can impact people through their actions  [ Read More ]

Don’t Get Your Social Media Strategies Wrong.

Social media doesn’t give you superhuman abilities to attract people against their will to follow you and your business. Let’s not get into the trap of the followers bandwagon. Because they are not going to help you sell more. It is really an illusion. Come to think of it. If you suddenly have one million followers in your Instagram today,  [ Read More ]